Licensed products are continuously entering the toy aisle — serving kids and kidults from a variety of fandoms — and retailers can stock the shelves with 24 new products now.
From plush, dolls, and collectibles to games, kid-approved kitchen products, and mini music players, families can find toys combining their favorite play patterns and brands. Consumers can expand their toy boxes to include popular characters like the Teenage Mutant Ninja Turtles, Hatsune Miku, and Disney’s Stitch on new products from companies like Playmates Toys, TOMY, and more.
The following 24 toys showcase what’s new in the licensed toy space.
MGA’S MINIVERSE REAL MUSIC
Each mystery pack ($11.99) includes four mini vinyl records that play 30-second clips when paired with the MGA’s Miniverse Real Music Record Player ($21.99). Fans can listen to songs by Britney Spears, The Beach Boys, Blink-182, Amy Winehouse, Public Enemy, Elton John, Def Leppard, and more.
Product Facts
- MSRP:
- $11.99-21.99
- Age:
- 8+
- Manufacturer:
- MGA ENTERTAINMENT
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AmazonMGA ENTERTAINMENTTARGET (VINYL 4-PACK)
TWINCHEES HATSUNE MIKU LIL’ SLEEPERS
These two-inch collectible figures showcase Vocaloid character Hatsune Miku in four sleep-themed designs.
Product Facts
- MSRP:
- $7.99
- Manufacturer:
- TOMY
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TEENAGE MUTANT NINJA TURTLES X G.I. JOE COLLECTION
Paramount’s Teenage Mutant Ninja Turtles and Hasbro’s G.I. Joe collide in a new line that includes action figures, the All-Weather and Environment (A.W.E.) Shell-Striker vehicle (with exclusive April O’Neil X Scarlett action figure, pictured), and the Dragonfly-inspired Mobile Strike Force Assault Copter.
Product Facts
- MSRP:
- $15.99-49.99
- Age:
- 4+
- Manufacturer:
- PLAYMATES TOYS
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DOMO COLLECTION
Domo returns, refreshed for a new generation of kids and collectors. The meme-ready character comes in 4-inch clip-ons and 6.5-inch plush.
Product Facts
- MSRP:
- $5.99-9.99
- Age:
- 6+
- Manufacturer:
- LICENSE 2 PLAY
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STRANGER THINGS: TALES FROM ’85 VINE DOG
Stranger Things fans can squeeze the Vine Dog and push its bladder to reveal the figure trapped inside.
Product Facts
- MSRP:
- $12.99
- Age:
- 8+
- Manufacturer:
- JAZWARES
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TRANSFORMERS NFL SKOLGRIN
Convert a 5.5-inch Skolgrin figure from robot to Minnesota Vikings helmet mode in 23 steps. Includes a mini football and a wearable mini helmet for play and display.
Product Facts
- MSRP:
- $29.99
- Age:
- 8+
- Manufacturer:
- HASBRO
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JOHN DEERE PLAY COLLECTION
The John Deere Metal Dump Truck, Bubble N Go Tractor, and Soft Body Doll (pictured) span construction, outdoor bubble play, and plush roleplay. The assortment features lights, sounds, and soft materials for varied, farm-inspired play experiences.
Product Facts
- MSRP:
- $14.99-44.99
- Age:
- 0+
- Manufacturer:
- SUNNY DAYS ENTERTAINMENT
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DANIEL TIGER’S NEIGHBORHOOD SENSORY BIN
Kids can engage in Daniel Tiger’s Neighborhood-themed sensory play as they scoop, mold, and shape materials such as sand, foam puppets, and more.
Product Facts
- Age:
- 3+
- Manufacturer:
- FABER-CASTELL USA
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KITCHENAID KIDS COLLECTION
Real and pretend kitchen play come together across the KitchenAid Kids Junior Mixer (pictured), Junior Blender, Pretend Mixer, and Pretend Blender. Working appliances combine real ingredients with safety features and multi-speed controls, while roleplay versions mirror the look, motion, lights, and sounds of full-size counterparts for imaginative kitchen play.
Product Facts
- Age:
- 3+
- Manufacturer:
- RED TOOLBOX
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PARIS & PUPS COLLECTION
This line, inspired by Paris Hilton’s animated series, Paris & Pups, includes dolls, playsets, plush, collectibles, and more, centered around Puppy Charms — wearable, tradeable friendship bracelets.
Product Facts
- MSRP:
- $5.99-17.99
- Age:
- 4+
- Manufacturer:
- PLAYMATES TOYS
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BACKYARD KIDS DOG MAN BOUNCE HOUSE WITH BLOWER
This inflatable bounce house features Dog Man artwork, finger-safe mesh netting, and more.
Product Facts
- MSRP:
- $329.99
- Age:
- 3+
- Manufacturer:
- POGO BOUNCE HOUSE
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STAR WARS BOUNTY HUNTER BINGO
This bingo-style game features characters, ships, and creatures from the Star Wars franchise. Duel mechanics add competitive twists while players race to cover their boards.
Product Facts
- MSRP:
- $20.00
- Manufacturer:
- RIDLEY’S GAMES
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FISHER-PRICE ACTIVE PLAY COLLECTION
Movement-based play takes shape with the Fisher-Price Balance Beam, Stepping Stones, and Jumbo Foam Blocks (pictured). The collection features configurable paths, stacking elements, and varied heights to help kids develop coordination, balance, and more.
Product Facts
- MSRP:
- $29.99-39.99
- Age:
- 2+
- Manufacturer:
- SUNNY DAYS ENTERTAINMENT
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THE ORIGINAL YES & KNOW INVISIBLE INK TRIVIA GAME BOOKS COLLECTION
These portable activity books feature Hasbro Games (Monopoly, Clue), Peanuts (pictured), and Highlights for Children, pairing 24 pages of puzzles, trid compact formats support travel-friendly play
Product Facts
- MSRP:
- $9.99
- Manufacturer:
- TREE TOWN TOYS
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HAPE X THE MET COLLECTION
Art-inspired play drives discovery with the Nesting & Stacking Blocks, Hokusai Great Wave Wooden Building Blocks, and William the Hippo Baby Stacker (pictured). Each set blends construction and early learning with museum-rough tactile, skill-building play
Product Facts
- MSRP:
- $32.99-39.99
- Age:
- 10 MOS+
- Manufacturer:
- HAPE
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LEGO STAR WARS SMART PLAY: LUKE’S RED FIVE X-WING
This interactive Star Wars building set uses SMART Play technology to trigger lights, sounds, and responsive actions. It includes a SMART Brick and charger, two SMART minifigures (Luke Skywalker and Princess Leia), and five SMART Tags.
Product Facts
- MSRP:
- $89.99
- Age:
- 6+
- Manufacturer:
- THE LEGO GROUP
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AmazonTHE LEGO GROUP
DUNGEONS & DRAGONS CUSTOM CAMPAIGN COMPLETION BELT
Celebrate a completed D&D campaign with a six-pound customizable championship belt. Featuring metal construction and adjustable strap options, this piece is a reward for campaign milestones and more.
Product Facts
- MSRP:
- $199.00
- Age:
- 10+
- Manufacturer:
- TROPHYSMACK
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KRAFT SQUISHI TOYS
Scented, textured, and squeezable figures offer tactile, collectible fun with favorite food brands like Kool-Aid Man, Jell-O, and Oscar Mayer.
Product Facts
- MSRP:
- $6.99
- Age:
- 13+
- Manufacturer:
- INCREDIBLE GROUP
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HAPPY HAUL
This collectible series features plush, clip-ons, figures, and other mystery surprises featuring pop-culture icons. Kids can find Disney, Peanuts, and Harry Potter characters, as well as original creations, like Duckalooz and Sour Pouts.
Product Facts
- MSRP:
- $9.99
- Age:
- 8+
- Manufacturer:
- JUST PLAY
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AmazonWalmartTarget
JEM AND THE HOLOGRAMS FASHION DOLLS
Following Jem’s re- release last year, her band — The Holograms — is back. Twelve-inch fashion dolls of Shana, Aja, and Kimber feature 28 points of articulation, instruments, and accessories. Stage-inspired packaging and music-playback elements support both performance play and collector display.
Product Facts
- MSRP:
- $29.99
- Manufacturer:
- THE LOYAL SUBJECTS
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METALFIGS
These 2.5-inch die-cast figures depict kids’ favorite characters from beloved franchises like Spider-Man, Stitch (pictured), and Minecraft. More than 150 mini figures are available to collect.
Product Facts
- MSRP:
- $4.99
- Age:
- 8+
- Manufacturer:
- JADA TOYS
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Entertainment Earth
MINI BRANDS REALLY WORKS VINYL PLAYSET SERIES 1
Fans can unbox a real working record player that spins and plays music. Each playset comes packed with a limited edition Mini Vinyl record and a Mini Record Stand, perfect for displaying a collection. There are 45 albums to collect from Bruno Mars, KISS, Rick James, Fall Out Boy, and more.
Product Facts
- MSRP:
- $19.99
- Manufacturer:
- ZURU
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TY LICENSED PLUSH COLLECTION
New Beanie Babies, Beanie Bouncers, and Beanie Clips feature licensed characters from Sesame Street, Sonic the Hedgehog, Minecraft, Bluey, Winnie-the-Pooh (pictured), and more.
Product Facts
- MSRP:
- $6.99
- Manufacturer:
- TY INC.
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FUGGLER SERIES 2 FARTING FIGURES
The “funny ugly monsters” expand their ranks with more mischievous characters featuring unsettling designs, licensed designs, and motion-activated sound effects triggered by proximity.
Product Facts
- MSRP:
- $7.97
- Age:
- 6+
- Manufacturer:
- PMI KIDS’ WORLD
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Stay on the Pulse of Play!
A version of this feature first appeared in The Toy Book‘s 2026 Licensing & Entertainment Issue, featuring The Licensing Book. Read the full issue here!
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