The awards mark IVY <a href="https://comicvibe.com/lily-allen-amazes-at-tiktok-entertainment-centre/” title=”Lily Allen amazes at TikTok Entertainment Centre”>Entertainment‘s expansion into regional media, following its co-production of films including The Raja Saab, Peddi and The Paradise.
afaqs! Content Team29 Oct 2026
13:48IST
New Update
IVY Entertainment officially launched its first digital IVY Bhojpuri Music Awards 2026 on Monday, 26th October 2026. Held at the prestigious Bapu Sabhagar auditorium in Patna, the grand event was managed by Yashi Films, bringing together the biggest names in Bhojpuri cinema and music for an unforgettable celebration of regional talent.
The awards mark IVY Entertainment’s strategic expansion into regional media. Following the company’s immense success co-producing major film projects like The Raja Saab, Peddi, and the recent hit The Paradise, this diversification into regional music awards represents a thrilling new chapter of cultural celebration.
The star-studded evening featured mesmerizing performances and high-profile honours for industry stalwarts. Leading icons in attendance included Manoj Tiwari, Pawan Singh, Dinesh Lal Yadav, Arvind Akela Kallu, Samar Singh, Ritesh Pandey, Raushan Rohi, Monalisa, Astha Singh, Neelam Giri, Raksha Gupta, and Shubhi Sharma, all celebrating the melodies and cinematic moments that resonate deeply with audiences globally.
Recognizing outstanding achievements across both film and independent music, the platform honoured singers, composers, lyricists, and performers across diverse categories, including devotional songs, folk traditions, dance favourites, and viral digital hits.
Speaking on the vision behind the initiative, Partha Dey, President, IVY Entertainment stated: “Bhojpuri music commands immense love, and its talent deserves a stage that reflects that scale. IVY Bhojpuri Music Awards is a major step in our commitment to this industry. We want to build a platform that honours its leading voices, gives emerging artists greater visibility and takes Bhojpuri music to wider audiences. Patna is the natural home for the beginning of this journey,”
As the network expands its footprint across screens, Johnson Jain, CRO, B4U added: “IVY’s foray into TV and media entertainment marks a new era for regional broadcasting, spearheaded by the debut of the Digital Bhojpuri Awards. We are incredibly proud to provide a cutting-edge, digital-first platform that honours the exceptional talents of the industry’s finest music and film legends, such as Manoj Tiwari and Pawan Singh. A milestone of this magnitude would not be possible without the visionary support and partnership of our esteemed sponsors.”
The historic premiere is backed by a powerhouse lineup of sponsors. The IVY Bhojpuri Music Awards 2026 is Co-presented By Dabur Red & Apar Cables Solutions and Co-powered by Fortune Soyabean Oil, Ultratech Cements, Sobisco, HMD Mobiles, Ghadi Detergent, Centerfruit, and the Bihar State Film Development and Finance Corporation Ltd.
Audiences across India and around the world will soon be able to join the celebration. The IVY Bhojpuri Music Awards 2026 will premiere digitally across YouTube, Facebook, and Instagram, followed by a mega television telecast on B4U Bhojpuri.
(afaqs! got this information in a press release)
PatnaIVY EntertainmentBhojpuri Music Awards 2026
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