How DatVietVAC transformed entertainment culture into a trillion

How DatVietVAC transformed entertainment culture into a trillion-dong market capitalization.

Listing on the HOSE stock exchange with a market capitalization of over 6,100 billion VND, DatVietVAC is on its way to asserting the strength of Vietnam’s media and entertainment ecosystem and fan economy.

Báo Tiền Phong•26/10/2026

For a long time, when people think of the entertainment industry, they immediately picture dazzling stage lights, million-view hits, and the cheers of tens of thousands of fans. However, behind that colorful picture lies a massive economic machine operating with shrewd strategies.

For over three decades, DatVietVAC has diligently built local cultural values, entering the stock market not just as a business seeking capital, but also carrying with it a vast entertainment ecosystem. From content production and nurturing original intellectual property (IP) to professionalizing the fan economy, this giant of Vietnam’s entertainment media industry is telling an inspiring story.

It is a journey of transforming Vietnamese intellectual capital and culture into meaningful, transparent, sustainable, and attractive figures in the eyes of investors.

Ready for the big dream

On October 20th, the Ho Chi Minh City Stock Exchange (HOSE) approved the listing of 111,418,000 shares of DatViet VAC Group Holdings Joint Stock Company on the HOSE exchange. With an expected reference price of VND 54,800 per share, the company has an estimated market capitalization of over VND 6,100 billion. .

According to the company’s plan, the shares will officially begin trading on the HOSE on November 2, 2026. The expected reference price for the first trading session is equivalent to the offering price in the recent initial public offering (IPO). .

In 2026, DatVietVAC plans to achieve revenue of VND 3,382 billion and after-tax profit of VND 420 billion, representing growth rates of approximately 6% and 11% respectively compared to the previous year. The company expects to achieve its business objectives by commercially exploiting its core IP portfolio, expanding live performance and experience activities, engaging in commercial collaborations, and developing its artist ecosystem. .

The dynamism of this content ecosystem will be clearly demonstrated in the second half of 2026, as DatVietVAC continues to develop large-scale entertainment programs and expand its concert series linked to its core IP. .

Typically, the first three nights of Tinh Ha Say Hi saw strong ticket demand, while the company continues to plan subsequent shows in Hanoi. Notably, in the international market, DatVietVAC continues to bring the “Say Hi” Universe Concert back to the world’s entertainment capital – Las Vegas, USA – in November 2026 through a franchise business model. .

Around the same time, HIEUTHUHAI’s “Eyes Closed, Eyes Open” concert was also planned to be held in Las Vegas. Expanding into international markets through cooperation and licensing agreements broadens the scope of commercialization of Vietnamese IP and creates additional opportunities for revenue generation beyond the domestic market. .

From a successful IPO to a vision of a ‘fan economy’ by 2030

Previously, DatVietVAC completed its IPO with the total number of shares subscribed reaching 106.6% of the offered volume. The capital raised is expected to be allocated mainly to member units, with approximately VND 528.5 billion for DatVietVAC Media and VND 36.5 billion for DatVietVAC Entertainment, to supplement re

The move towards listing on the HOSE not only expands the investor base and access to the capital market, but also creates a foundation for DatVietVAC to implement its growth strategy for the 2026-2030 period, focusing on developing an integrated entertainment value chain and commercially exploiting intellectual property (IP).

For the period 2026-2030, DatVietVAC aims to achieve approximately VND 5,000 billion in revenue and VND 780 billion in after-tax profit by 2030.

To realize its goals, the company focuses on five pillars of growth, including: diversifying programs to cater to all ages and expand its audience; diversifying the exploitation of concerts and events from programs and artists; diversifying the commercial exploitation of artists; and promoting the exploitation of IP and new business innovations such as owning and training artists, and developing platforms for direct interaction with fandoms.

The group’s strategic focus is on D2C (Direct-to-Consumer) and the fan economy, strengthening the direct connection between the DatVietVAC ecosystem and the audience and fandom, gradually expanding the commercialization potential of IP throughout its lifecycle.

Through the integration of content creation, artist development, distribution, and commercial exploitation, DatVietVAC aims to increase value per IP, diversify revenue streams, strengthen competitive advantages, and create momentum for long-term growth.

Listing on the HOSE marks a significant step in DatVietVAC’s development strategy, helping the company expand its investor base, increase access to long-term capital, and strengthen its governance foundation, serving the goal of completing an integrated entertainment value chain.

Alongside its development strategy, the company maintains a profit-sharing policy with shareholders, having paid out over VND 1 trillion in cash dividends over the past six years. DatVietVAC expects to pay a dividend of VND 2,500 per share in December 2026, equivalent to a dividend yield of approximately 4.6% on the IPO offering price.

With its strategy of developing the IP ecosystem and fan economy, DatVietVAC aims to expand sustainable revenue streams, improve profitability, and increase long-term shareholder value..

Original article
https://tienphong.vn/cach-datvietvac-bien-van-hoa-giai-tri-thanh-von-hoa-nghin-ty-dong-post1888157.tpo
Tag:HIEUTHUHAIIPO DatVietVAC#DatVietVAC listed on HOSE#FandomeconomyGalaxy says hi#SayHiUniverse#DatVietVAC stock#faneconomyDatVietVAC

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