San Diego Comic Con kicked off this week, which means it’s basically Christmas for nerds right now. The event runs through July 26 and is bringing us our first look at tons of awesome new merch, including toys, collectibles, apparel and more. Plus, you don’t need a ticket to get in on the action.
Plenty of gear is already available for purchase or preorder online, and CNET’s shopping experts have put together a list of all the SDCC must-haves below. We’ll continue to update this list as we get new drops throughout the event, so be sure to check back often.
It’s also worth noting that new merch like this can sell out in a flash, so if you see something you want, you should get your order in sooner rather than later.
Best new merch from SDCC 2026:
Hasbro (Collectibles for Zelda, K-Pop Demon Hunters and more)
Hasbro is bringing the heat with tons of new collectibles this year. There are over a dozen new figures and replicas already available, with even more on the way throughout the weekend. Preorders are open now, and some items have already sold out.
- K-Pop Demon Hunders Rumi Sain-Geom sword: $225
- Ghostbusters Ecto-Plazms: $90
- G.I. Joe Classified Series Lara Croft: $45
Funko (New limited-edition figures)
Funko/CNET
Funko has something for every fandom this Comic Con, including new figures for fans of One Piece, Invincible, Star Wars and more. There are even some limited edition figures that you’ll have to enter a drawing for a chance to buy, including this 20-figure SDCC2026 bundle for super-fans.
- Pop! Star Wars Ahsoka Tano (Kyber Crystal): $20
- Pop! Sanrio Hanamaruobake: $15
- 2026 SDCC Exclusive Bundle: $449
Mattel (Toys, apparel and more)
Mattel/CNET
Mattel’s got tons of new gear to help you show off your nerdy side this year. There’s new apparel for Monster High and Masters of the Universe fans, along with Hot Wheels toys, WWE action figures and even a new Halo UNSC M12 Warthog building kit.
- Halo UNSC M12 Warthog building set: $76
- Masters of the Universe Gym Bro Skeletor short-sleeve hoodie: $55
- Hot Wheels Top Gun 40th Anniversary Set: $35
Mondo (High-end figures)
Mondo/CNET
Mondo makes some seriously detailed figures for hardcore collectors, and it’s got some new pieces that you can pick up right now. Its Masters of the Universe 200X Keldor and Ghostbusters Citizen Ghost figures are only available through July 28, and there are some new Deadpool and Teenage Mutant Ninja Turtle figures as well.
- X-Men: The Animated Series Deadpool figure: $250
- Masters of the Universe 200X Keldor figure: $115
- Teenage Mutant Ninja Turtles Undercover Turtles (4-pack): $320
What is San Diego Comic Con?
While it’s technically a comic book convention, SDCC is also much, much more. It’s one of the biggest all-around pop culture events of the year, and also covers movies, TV shows, video games, anime and more. Plus, it typically brings huge announcements, exciting reveals and lots of amazing new merch.
When is San Diego Comic Con 2026?
San Dieogo Comic Con is a four-day event that usually takes palce some time in July. This year’s event kicked off on July 23 and is set to run through Sunday, July 26. Keep in mind that most of the biggest reveals are saved for the end, so you’ll want to keep an eye on things throughout the weekend.
What has been announced at this year’s Comic Con?
Though we’re not even halfway into the event, we’ve already got some exciting annoucements. SDCC 2026 has given us our first look at the highly-anticipated Blade Runner 2099 limited series, the Avatar: Seven Havens animated show, season three of Percy Jackson and the Olympians and much more. Plus, we’re expecting even more reveals throghout the week.
