TL;DR:Hasbro has announced a new multi-year partnership with Nintendo to create toys based on The Legend of Zelda franchise. The first three 6-inch action figures will debut at San Diego Comic-Con 2026 before the toy line officially launches in 2027.
Nintendo and Hasbro are officially joining forces to bring The Legend of Zelda to the toy aisle.
The companies announced a new multi-year licensing partnership on July 16, with the first products set to launch in 2027. Fans won’t have to wait that long for a sneak peek, though — the first three 6-inch action figures will make their debut at San Diego Comic-Con 2026, which runs from July 23-26.
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What can fans expect?
Hasbro hasn’t revealed the figures just yet, but it has confirmed that the first wave will include three 6-inch-scale collectibles inspired by The Legend of Zelda. The reveals will take place during San Diego Comic-Con next week, with more details about the lineup expected closer to the toys’ 2027 release.
“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro. “By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.”
While specific characters haven’t been announced, fans will be hoping to see familiar faces like Link, Princess Zelda, and Ganondorf from Nintendo’s long-running fantasy series.
This marks the first major toy partnership between Nintendo and Hasbro for The Legend of Zelda. Nearly 40 years after the first game launched in the U.S., The Legend of Zelda remains one of Nintendo’s most popular franchises.
Soumya is a deals writer who covers consumer tech, shopping deals, and the products people use every day. With experience writing about everything from AI tools and software to smartphones and home gadgets, she enjoys breaking down product research into clear, useful recommendations. When she’s not tracking deals, she’s usually comparing products, digging through reviews, and figuring out what actually makes a purchase worth it.
