Gravity Media has rapidly deployed complete IP-based broadcast infrastructure for Lifted Entertainment (part of ITV Studios) onI’m A Celebrity… The Wild Frontier, supporting production in the remote mountain environment of Whistler, British Columbia.
“We’re proud to continue our partnership with ITV Studios as I’m A Celebrityenters a new chapter,” says Kate Rendle, Global Sales Director at Gravity Media. “Wild Frontier demanded a lot of everyone involved, in a location and on a timeline that left little room for error. That’s the kind of challenge our teams are built for, and we’re excited to help bring it to screen.”
GIven this logistically demanding location, I’m A Celebrity… The Wild Frontier required a technical partner capable of rapidly establishing broadcast facilities without compromising the production quality expected of a flagship ITV Studios’ entertainment format.
Delivering 64 cameras in a remote and challenging environment represented a significant undertaking. Following the project award earlier this year, the team moved quickly from contract award to mobilization, detailed planning, coordination and collaboration were essential to ensure the complex installation was ready for production.
The remote location presented an additional challenge. Moving cameras, equipment, materials, and personnel across this remote area required careful planning, flexibility and close collaboration across the Gravity Media and Lifted team.
Despite the demanding conditions and tight timeframe, the team successfully delivered the installation, demonstrating its ability to combine technical expertise, operational agility and meticulous planning to deliver a large-scale broadcast solution in a highly challenging environment.
Gravity Media is providing the production’s core IP infrastructure, engineering expertise and operational support from its global teams. At the heart of the deployment is its Belgium-based diPloy system, Gravity Media’s proprietary IP-based production environment, which enables complete broadcast infrastructure to be commissioned quickly, scaled as production requirements evolve and operated reliably in remote, logistically complex environments.
The project builds on a relationship between Gravity Media and Lifted spanning almost 20 years across multipleI’m A Celebrityproductions and other major entertainment formats. As the format expands into a new environment, Gravity Media continues to provide the scalable broadcast infrastructure that allows creative teams to focus on delivering the program.
“A format this ambitious only works with partners you can rely on completely,” says Chantal Boyle, Creative Director, Lifted Entertainment. “Wild Frontier takes I’m A Celebrity somewhere new, and Gravity Media gave us confidence that the technical side would hold up wherever we took it.”
