The Giro d’Italia continues to innovate and connect with new generations by embracing the world of gaming. With its debut on Fortnite, the globally renowned video game developed by Epic Games, the Corsa Rosa has brought its unique experience into one of the world’s most popular digital ecosystems through a project that combines sport, entertainment and technology
Thanks to a custom-designed map inspired by some of the most iconic locations on the official Giro d’Italia route, players can virtually ride through famous cities, legendary climbs and iconic arrivals, taking on checkpoints and time-based challenges as they aim to complete each stage and collect the Giro’s iconic jerseys, culminating in the much coveted Trofeo Senza Fine. The immersive experience recreates the excitement of a stage race and has been designed to engage an increasingly large and youthful global community.
Just a few months after its launch, the project has already achieved remarkable results:
– More than 600,000 players from over 140 countries– 71,000 hours of total gameplay– 17.5 million checkpoints reached– 533,000 Maglia Rosa jerseys earned
These impressive figures confirm the success of the Giro d’Italia’s entry into the gaming world, highlighting the Corsa Rosa‘s ability to evolve and create new forms of engagement by bringing the emotions of cycling beyond its traditional boundaries and into the digital platforms most popular with younger generations
