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    Home»Creators & Fan Culture»Game on: Delta takes sports fandom global with new Sport 24 partnership
    Creators & Fan Culture

    Game on: Delta takes sports fandom global with new Sport 24 partnership

    JamesBy JamesAugust 31, 2026No Comments6 Mins Read
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    Game on: Delta takes sports fandom global with new Sport 24 partnership
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    Delta is teaming up with Sport 24, IMG’s dedicated live sports channel for the airline and cruise industries, to bring 24/7 live sports coverage to customers on international routes through Delta Sync Wi-Fi. 

    • Through a new partnership with Sport 24, Delta will offer 24/7 live sports coverage on international routes via Delta Sync Wi-Fi.
    • SkyMiles Members will have access to major sports properties including the NFL, NBA, Premier League, UEFA competitions, Formula 1, and Grand Slam tennis.
    • Sport 24 and Sport 24 Extra channels will be accessible on personal devices through Global Reach’s OTT streaming platform.

    On long-haul international flights, customers can cross oceans and time zones while major sports moments unfold back home and around the world. Beginning this fall, Delta will give customers on international flights a new way to watch those moments—live from their own devices.

    Through a new partnership with global sports marketing agency IMG, Delta Sync Wi-Fi will offer access to global sports programmingnd from the U.S. It’s the latest example of how Delta Sync – the platform for entertainment, connection and experiences tailored to the journey, unlocked through free SkyMiles Membership – offers so much more than Wi-Fi

    85%
    of sports fans agree that watching sports provides a sense of normalcy – even when other parts of life feel out of control.

    2025 Kantar Sports Monitor Fan Engagement Study 

    The launch is the latest in Delta’s growing portfolio of connected sports experiences as the airline doubles down on its ambition to be the leading premium airline for sports fans.  

    Sports are one of the many ways Delta creates meaningful connections with customers around the world. As the Official Airline of Champions, Delta partners with world-class organizations including Team USA, the WNBA, PGA TOUR and PGA TOUR Champions, the Masters Tournament and professional and collegiate teams across its key markets. These partnerships help bring fans closer to the teams, athletes and moments they love while reflecting Delta’s commitment to excellence, innovation and world-class experiences both on the ground and in the air. 

    Introducing Sport 24 on Delta Sync Wi-Fi 

    Sport 24 is the first and only dedicated live sports channel available on airlines and cruise ships around the world. Owned, operated and licensed by IMG, it brings international travelers access to around-the-clock live sports programming while they fly. Customers can log on to Delta Sync Wi-Fi with their SkyMiles credentials and connect to a web player featuring Sport 24 and Sport 24 Extra channels. Not a SkyMiles Member yet? Join today for free. 

    Did you know?

    Delta Sync Wi-Fi is available on all international flights, with full coverage across Delta’s transatlantic network to Europe, Latin America, Israel and Africa. Gate-to-gate connectivity on trans-pacific routes is coming this fall, and nonstop service to Riyadh, Saudi Arabia – the first operated by any U.S. airline – will launch with fast, free Wi-Fi powered by T-Mobile.  

    Sport 24 coverage will span some of the world’s most-followed sports and competitions, including the NFL, NBA, Premier League, UEFA competitions, Formula 1, Grand Slam tennis tournaments and more, with live programming prioritized based on the most relevant event available at the time. 

    The platform will be available through Delta Sync Wi-Fi on international routes between the U.S. and destinations abroad. Customers will access Sport 24 from Delta Sync Wi-Fi portal

    “As Delta continues to build for a more global, connected future, we’re focused on making the onboard experience more relevant to where our customers are going and what they care about,” said Ranjan Goswami, Delta’s Chief Marketing and Product Officer. “Live sports bring people together across borders and time zones, and through our partnership with Sport 24, customers on international flights can stay connected to the moments that matter most while they travel.” 

    Sport 24: At-a-Glance 

    • 24/7sports channels through Sport 24 and Sport 24 Extra 
    • Includes major global sports properties such as NFL, NBA, Premier League, UEFA competitions, Formula 1 and Grand Slams 
    • Available on international routes to and from the U.S. 
    • Accessed through Delta Sync Wi-Fi on personal devices  

    Live sports, wherever the journey takes you 

    Delta is giving customers more ways to stay connected to the sports they care about while they fly — from Live TV on equipped aircraft to streaming partnerships and interactive experiences. 

    Routes & Destinations
    Touchdowns and takeoffs: Delta adds flights for pro football season

    Delta Air Lines will introduce new flights and targeted capacity upgrades across the network, aligned to marquee pro football games throughout the season.

    With Sport 24, that lineup expands to international travel, giving customers access to major live games and events as they cross oceans and time zones. 

    Richard Wise, SVP, Content and Channels, IMG added: “Sport 24 offers an unmatched portfolio of live sport and we understand how important it is for passengers to have more choice in how they can experience live sport on board. With more than 14 years of proven delivery, supported by IMG’s global knowledge, insights and expertise, we’re proud to partner with Delta to help its passengers tune into the action live, wherever they are.”   

    Delta makes it easy to stay connected to the sports you love while you’re in the air. 

    • Explore the sports universe available on streaming partner FOX One on domestic flights, including live games and events from NFL on FOX, MLB, NASCAR, IndyCar and college football (including the Big Ten)* 
    • Watch UFC on CBS streaming through Paramount+† 
    • Cheer on your team with Amazon Prime Thursday Night Football, available on aircraft equipped with Live TV * 
    • Dive deeper into in-depth, personalized coverage of your favorite sports, teams and players with expert insights from The Athletic, a sub-brand of The New York Times  
    • Call the shots with SkyPicks™, choosing your favorite teams and players in head-to-head match-ups for a chance to win Delta Gift Cards* (available to SkyMiles Members 21+) 

    *Not available on international flights 

    †Available domestically and on flights originating in the U.S.  

    See full terms of Delta Sync partnershipshere.  

    For customers crossing borders and time zones, Sport 24 brings the global sports calendar closer to the journey. It’s just one more way Delta Sync is connecting customers to the experiences they love – including the live sports moments they don’t want to miss.  

    • In-Flight Entertainment, Onboard, Partnerships
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