Double century for Samantha Ruth Prabhu: ₹100 cr at box office, ₹120 cr in brand sales, check actor’s winning streak | Mint
Double century for Samantha Ruth Prabhu: ₹100 cr at box office, ₹120 cr in brand sales, check actor’s winning streak
Samantha Ruth Prabhu backed film, Maa Inti Bangaaram nearly touched ₹100 crore while her fragrance brand reached ₹120 crore in revenue. Here’s what she said.
Actor turned entrepreneur Samantha Ruth Prabhu has recorded double milestones across the entertainment and business worlds. While her production, Maa Inti Bangaaram, crossed ₹100 crore at the worldwide box office, her fragrance brand Secret Alchemist surpassed ₹120 crore in terms of revenue.
Secret Alchemist crosses ₹100 crore
According to a press release shared by the company, Secret Alchemist has recorded 8x growth over the past eight months, taking its revenue to the ₹120 crore mark. The brand, which is said to focus on clean formulations and Indian botanicals, operates in the fragrance segment. It has positioned itself as an aromatherapy-based perfumery. Its growth over the months comes amid growing consumer interest in fragrances and the wider expansion of India’s beauty and personal care market.
About the brand
Founded by Ankita Thadani and Akash Valia, Secret Alchemist added Samantha as a co-founder in 2024. The brand entered the fragrance segment in 2025 and expanded its presence across D2C channels, e-commerce platforms such as Amazon, Nykaa and Flipkart, and quick-commerce services including Blinkit and Swiggy Instamart. It is also available
On 21 October, the three co-founders hosted an event in Mumbai to introduce a new 50 ml ‘Signature Size’ for the brand’s existing collection. The range is said to feature fragrances crafted with Indian ingredients such as vetiver, patchouli, saffron and tuberose.
Samantha Ruth Prabhu says
Talking about the success of the brand, Samantha Ruth Prabhu said in a statement, “Crossing ₹120 crore is a proud moment for all of us. More than anything, it tells us that what we’re building at Secret Alchemist is connecting with people, and that means a lot. We’ve always believed that India has the ingredients, heritage and creativity to build a fragrance brand that can stand alongside the best in the world, without compromising on our clean philosophy. The Signature collection has continued to evolve, and I’m excited for more people to experience its newest expression.”
Maa Inti Bangaaram
Apart from her brand, it is also her film, Maa Inti Bangaaram, which has crossed the ₹100 crore mark worldwide. Directed by BV Nandini Reddy, it was created by Samantha Ruth Prabhu’s husband, Raj Nidimoru and produced by her. It featured Prabhu alongside Gulshan Devaiah and Diganth Manchale.
The film released earlier this year and grossed ₹99.56 crore as its lifetime earnings, as per film tracker Sacnilk. While overseas collections added ₹27.80 crore, India Net stood at ₹62 crore.
About the Author
Sneha Biswas specialises in covering entertainment and pop culture, with a specialisation on Bollywood, Hollywood, OTT platforms, K-pop, K-dramas, and major developments in the US entertainment industry. She believes in telling stories that balance speed with substance, and in making entertainment journalism contextual, culturally aware, and reader-first rather than purely reactive.<br><br>
With over six years of experience in digital media, Sneha currently serves as a Deputy Chief Content Producer at Live Mint. She has spent more than three and a half years with the HT Group and returned to the organisation in February 2025, joining Live Mint to uplift the entertainment section. Over the past year, she has been closely involved in entertainment coverage including breaking news, explainers, trend reporting, box office reports and analysis for the audience.<br><br>
Sneha is Google News certified, having completed training focused on newsroom best practices, digital reporting, and SEO-driven content strategies. Her work reflects a strong understanding of audience behaviour, search trends, and the evolving consumption patterns of entertainment news across formats.<br><br>
Prior to her current role, Sneha has worked across multiple content and editorial functions within digital newsrooms, building expertise in content planning, editing, and real-time coverage. Her professional interests lie at the intersection of entertainment, internet culture, and global pop trends.<br><br>
Working for the National city team, Biswas closely follows global entertainment movements while maintaining a strong pulse on what is happening in India.
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