Cybeart partners with KBC Computech for national distribution in India and targets ₹100 crore in offline retail revenue over the next three years.
SMEStreet Edit Desk31 Aug 2026
12:40IST
New Update
Cybeart, the global gaming lifestyle brand, has signed an exclusive national distribution agreement with KBC Computech, an established Indian IT and technology products distributor, to expand the availability of its entire product portfolio across India. The partnership comes as Cybeart builds on its expansion into gaming peripherals and aims to generate ₹100 crore in revenue from its India offline retail business over the next three years through KBC Computech’s exclusive national distribution network.
Cybeart has expanded its India portfolio beyond gaming and ergonomic chairs with a new range of gaming and lifestyle peripherals, strengthening its proposition across both gaming and professional use cases. The company’s newly introduced keyboard portfolio comprises seven models across 11 SKUs, spanning high-end wired and wireless options and multiple form factors, from the CNC-finished X75 Rhino and Akula series to the Nighthawk 75. Designed for both hardcore gamers and working professionals, the range is positioned across Cybeart’s “Worth It Premium” proposition, combining premium features and build quality with accessible pricing.
The company’s gaming mouse portfolio comprises three models across seven SKUs, with all models designed around lightweight performance. This includes the Artemis, featuring Hyperswap Battery technology, and the Xeus, which weighs 39 grams and was positioned as India’s lightest true 8K gaming mouse at the time of launch. Cybeart has also introduced two lifestyle ergonomic mouse models – Pocket and Arcus, designed for working professionals. The company has also extended its licensed IP strategy into its peripherals portfolio, launching what it describes as the world’s first “The Batman” edition keyboard and mouse. The new products complete Cybeart’s “Batcave” setup, bringing together the previously launched “The Batman” gaming chair and mouse pad with the new keyboard and mouse.
The expanded portfolio forms part of Cybeart’s strategy to build an “Affordable Premium” segment, offering products with premium specifications and features at a price point positioned above mass-market products while remaining accessible to a broader consumer base. The company plans to introduce additional gaming peripheral and lifestyle product categories as it works towards expanding into 12+ product categories in India over the next three years.
Krutik Patel, Founder and CEO, Cybeart, said, “India is entering an exciting phase in the evolution of gaming, where consumers are increasingly looking beyond the game itself towards the wider gaming lifestyle and the hardware that enables it. Our expansion into peripherals is an important step in that journey, and our partnership with KBC Computech will help us strengthen our distribution and reach a much wider customer base across India. We are taking a measured approach to the market and are targeting ₹100 crore in India revenue over the next three years, while building a portfolio across more than 12 product categories.”
KBC Computech, incorporated in 2001 and headquartered in Delhi’s Nehru Place, is an established Indian IT distribution company with expertise across memory, storage, graphics cards, processors, computer components and peripherals. Its portfolio includes leading global technology and gaming brands such as AMD, Thermaltake, ADATA and XPG, among others. With more than two decades of experience across India’s PC hardware channel, KBC brings established relationships across the technology and gaming ecosystem to its exclusive national distribution partnership with Cybeart.
Kapil Daga, Director, KBC Computech, said, “KBC Computech has built one of India’s strongest distribution franchises in components, including memory, storage and graphics, working with leading global brands such as AMD, ADATA, XPG, Thermaltake, Acer Predator and Origin Code. Our partnership with Cybeart marks our entry into the gaming peripherals and lifestyle category, with Cybeart being the first & only brand we currently represent in this segment. As India’s PC and gaming hardware market continues to mature, consumers are increasingly looking for quality products across their entire setup. We see strong potential in Cybeart’s portfolio, from chairs to keyboards and mice, and look forward to leveraging our national channel network to build deeper availability for the brand across India.”
The India opportunity is significant for Cybeart’s expanding portfolio. According to IMARC Group, India’s gaming peripherals market was valued at $531 million in 2025, while the gaming chair and ergonomic chair markets were valued at $51.9 million and $374.4 million, respectively. Together, these categories represent an addressable market of approximately $957 million (₹8,100+ crore), providing a significant opportunity for Cybeart as it expands beyond gaming chairs into peripherals and builds its presence across the premium gaming and lifestyle hardware segment.
Cybeart’s ₹100 crore three-year India revenue target comes as the company looks to capitalise on a shifting competitive landscape in the country’s premium gaming hardware segment. Several international brands have scaled back or exited India’s offline retail channels in recent years, creating additional shelf space and unmet demand. Cybeart and KBC Computech intend to address this opportunity through an organised national distribution network, bringing a broader portfolio of gaming and lifestyle products to consumers and channel partners across the country.
Beyond India, Cybeart operates across 10+ countries, with its products available across 20+ markets. The company operates across several large and growing global categories, with independent market research valuing the combined global markets for gaming peripherals, gaming chairs and ergonomic chairs at approximately $19 billion. The global gaming peripherals market was valued at $6.2 billion in 2024, while gaming chairs and ergonomic chairs were valued at $1.6 billion and $11.13 billion, respectively, in 2025.
As India’s gaming audience continues to evolve beyond traditional gameplay towards hardware, peripherals, accessories and lifestyle products, Cybeart aims to use its expanded portfolio and distribution partnerships to establish a stronger presence across the country’s premium gaming ecosystem.
