Browsing: Digital Fandom & Online Communities

Changi Airport is using a character with a huge online following to give Golden Week travellers more reasons to stop, explore and shop instead of treating the airport as a place to move through as quickly as possible.

Everyone sees the Discord server and the loyal moderators. What they don’t see is the machine behind it all, quietly holding game servers, voice chat, bots, and maybe a website together. Pick the wrong host, and lag spikes turn into rage quits. Pick the right one, and nobody even notices the infrastructure — which, honestly,…

Formula 1 may be attracting a new generation of young fans, but for many of them, getting close to the sport does not necessarily mean getting trackside.  With more than four million children aged eight to 12 actively following F1 across key global markets, and 40% of F1’s Instagram followers under 25, LEGO sees this an…