Browsing: Creators & Fan Culture

Central Michigan University senior Vasundhara Shelke asks a question about the quality of training in the dining halls during the Student Government Association meeting in the Bovee University Center on Monday, Oct. 5, 2026. Shelke claimed that she had witnessed several instances of food cross contamination when ordering vegan meals. (CM-Life | Kassidy Daniel)

Samsung Electronics’ marketing playbook has changed. It has moved away from traditional one-way promotion centered on ads highlighting product performance or appearances at large exhibitions. It is growing creator-led marketing in which young consumers make and spread content themselves. The strategy is to create “Samsung fans” through games, exercise, and hobbies enjoyed by people in…