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    Home»Creators & Fan Culture»Lotte Opens First IP-Themed Floor in Busan to Court Young Fandom
    Creators & Fan Culture

    Lotte Opens First IP-Themed Floor in Busan to Court Young Fandom

    JamesBy JamesOctober 28, 2026No Comments2 Mins Read
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    Employees browse an assortment of comic books at the Animate store inside the Fandom Space IP specialty hall on the first basement level of Lotte Department Store’s Busan main branch. Photo courtesy of Lotte Department Store

    Lotte Department Store’s main Busan outlet will open “FANDOM SPACE” on the 30th, the retailer’s first floor dedicated to intellectual property goods. The company expects to expand the format to other stores nationwide, including its Jamsil outlet in Seoul.

    The 1,785-square-meter (540-pyeong) space on the first basement level brings together anime, games, character goods and figures. Tenants include animate, a Japanese retailer that sells character merchandise and books tied to anime titles.

    Also moving in are Bandai Gashapon Official Shop and Ichiban Kuji, which offer capsule toys based on popular IP, along with SAN-X, a leading Japanese character brand. Best Hobby, a premium hobby store carrying products from major Japanese figure makers such as Kotobukiya and Good Smile Company, will open as well.

    #LotteDepartmentStore#FandomSpace#Busan#AnimeGoods#Gashapon#KoreanRetail

    Original reporting by Lee Yong-sung for Seoul Economic Daily.

    AI-translated from Korean. Quotes from foreignxact original wording

    View Korean originalTranslation Policy

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