Browsing: Creators & Fan Culture

As the NFL prepares to kick off another season following record-breaking viewership in 2025, Nielsen has officially launched the inaugural “Nielsen Scarborough NFL Fandom Index.” This comprehensive study moves beyond simple headcount to identify where the sport’s pulse beats strongest, revealing that America’s most avid fans are often found in the heart of its mid-sized…

Champs Sports is betting bigger on sports fandom, debuting a new marketing campaign to expand licensed merchandise, fan experiences and community activations as it looks to become a leading destination for fans. Under its new “Game Day, Every Day” platform, which launches Monday, the Foot Locker-owned retailer will roll out expanded licensed apparel assortments in…

LOS ANGELES — At KCON LA 2026, a K-pop concert hosted by CJ Group in Los Angeles on the 16th local time, Amelia, 16, a high school student from Visalia, California, said she came with her parents because she is a fan of the K-pop girl group ILLIT. She said she had also visited the…