Browsing: Creators & Fan Culture

Sports influencer marketing works differently from a standard creator campaign because the audience is rarely following the creator for content alone. Fans are following a team, athlete, competition, training journey, rivalry, identity, or community that already carries emotional weight. The brand enters that relationship after the trust has been built, which makes creator fit more…

For fans, the line between merchandise and everyday objects keeps getting thinner. A controller can be part of a gaming setup, but once it carries an artist’s visual identity, it also becomes something to collect, display and recognize as part of a fandom.

Brand refreshes often signal change by removing history. McLaren is doing the opposite. The company has unveiled an evolved brand identity across McLaren Automotive and McLaren Racing, with a new wordmark inspired by the sign that once sat above the McLaren family service station in Remuera, Auckland. That sign is not being used as a…