Kazarma has brokered a global licensing partnership between Minto Co Ltd and BOTI Global to bring Minto’s portfolio of characters to retail across North America and EMEA.
Beginning in Q2 2027, BOTI Global – and its parent company Goodmark Group – will launch a consumer products program spanning toys, collectibles and lifestyle products based on Minto’s portfolio of popular characters.
At the heart of the range will be energetic rabbit-mochi hybrid Usagyuuun!, Piyomaru the chick-like alien, SugarCubs – featuring the fluffy bear duo Mocha and Latte – and Betakkuma, the awkward white bear with a human body.
Retailers, distributors and licensing partners will have the opportunity to preview the inaugural collection at BOTI Global’s Los Angeles showroom from September 14th to 25th.
“Minto has created one of the world’s most engaging digital character portfolios,” said Nico Blauw, CEO of BOTI Global Ltd.
“With billions of downloads and an incredibly loyal fanbase, the opportunity to transform these beloved characters into successful global consumer brands is enormous. Together with Minto, we look forward to introducing these wonderful characters to retailers, licensing partners and consumers throughout North America and EMEA.”
Yaz Hori, COO of Minto Co., Ltd, added: “For years, fans around the world have discovered our characters digitally. This partnership allows us to take the next step – bringing those characters into people’s everyday lives through beautifully designed products. BOTI is the ideal partner to help us build Minto into a truly global consumer brand.”
Sandrine de Raspide, CEO of Kazarma Ltd, said: “Great character brands transcend language and culture – Minto has created exactly that. These wonderfully original personalities have all the ingredients to become enduring global lifestyle brands, and we are proud to have brought together two exceptional partners to make that vision a reality.”
