
A popular collectible toy shop is to open in a city centre.
Global collectible toy brand Pop Mart is set to open in Churchill Square in Brighton.
Boarding has appeared in the shopping centre, surrounding the former H&M kids store which shut earlier this year.
The sign reads “Pop Mart. Coming soon.”
There is currently no official date for the stores opening.
Pop Mart soared in popularity over recent years, selling collectible “blind box” toys and figurines.
The brand is most well-known for its Labubu dolls – a fluffy monster toy which can be attached as a key ring.
The toys saw a huge craze across social media with fans queuing to get their hands on the dolls.
Many celebrities were also spotted accessorising with the popular bag charms, including Kim Kardashian, Paris Hilton and Cher.
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The new store will mark the brand’s first in Sussex and follows the launch of the Pop Mart ‘Robo Shop’ vending machine at The Entertainer.
The Brighton branch will join over stores across the country, including London, Southampton, Reading and Cambridge.
