San Diego Comic-Con 2026 takes place later this week, and here’s what you can expect from the LEGO Group at the event, based on previous years.
It’s nearly time for San Diego Comic-Con 2026, taking place between July 23 and 26. The event is usually a major moment in the LEGO Group’s year, including new set reveals and all sorts of announcements.
A few details have been confirmed in advance, but we can look at previous Comic-Cons to learn what to expect from the LEGO Group at SDCC 2026.
New LEGO set reveals
The LEGO Group typically reveals a swathe of new sets at each San Diego Comic-Con, and they’ve varied in size over the years.
Last year, this included 76300 Arkham Asylum, 72046 Game Boy and an assortment of Wicked For Good models. The LEGO SDCC set reveals are usually all licensed. What we can expect for 2026, if anything, has yet to be confirmed.
A big LEGO booth
Another tradition of the LEGO Group’s at San Diego Comic-Con is a major booth with large builds and the newly-revealed sets on show. Another booth is confirmed for this year in booth 2829, next to Star Wars and Mattel. This is the same space as last year, so expect something on the same level as 2025.
Just one LEGO panel
Unlike last year’s LEGO presence at San Diego Comic-Con, there’s only one LEGO-specific panel at the 2026 event. This is LEGO NINJAGO Celebrates: 15 Years and Counting, taking place at 2:15pm PDT in room 6BCF on July 23. Multiple major announcements for the future of NINJAGO are confirmed for the panel, as well as much more.
Possible cameos at other panels
While there is only one LEGO-specific panel at Comic-Con this year, it’s reportedthat the LEGO Group will make an appearance at the Star Trek: The Collector Frontier panel. This panel will take place on July 23 from 11:00am to 12:00pm in room 5AB.
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