Banijay Entertainment today confirms Cathy Payne will lead the combined distribution business of Banijay Rights and All3Media International. Payne will remain Chief Executive Officer of Banijay Rights, the name assigned to Banijay Entertainment’s distribution business once combined. The company also confirms that Louise Pedersen, CEO of All3Media International, has decided to step down following the completion of the merger
Jane Turton, Deputy CEO of Banijay Entertainment said: “Working with Louise has been a genuine pleasure. I would like to say a huge thank you on behalf of everyone across the business and wish her all the very best for the future. I very much look forward to working with Cathy as she brings the All3Media International and Banijay Rights businesses together. Cathy is a hugely experienced and respected strategic leader in the world of rights exploitation, and it is an exciting time to be combining these two market leading companies and catalogues.”
Cathy Payne, CEO, Banijay Rightssaid: “All3Media International has long been a beacon for brilliant formats, scripted titles, and premium English-language content that delivers for linear, streamers and new platforms and I look forward to bridging these worlds to bring our clients a first-class entertainment offering across all genres. While the IP of course sits at the heart of the combination, for me it’s also about the people. In All3Media International and Banijay Rights, we have an exceptional breadth of talent and uniting them will deliver us quite possibly the strongest team in our space. While it will be some time until we are “one”, I am confident that we will be well-placed to continue delivering growth for the group at-large.”
The integration process has only now begun, with further updates on the organisation of the distribution business and its team to follow
