Influencers combining football and adult content are earning billions of won.
The British outlet The Sun on the 5th highlighted the activities of adult content creators who support football teams. They create online content using the uniforms of the clubs they like, and some have gained considerable popularity through paid subscription platforms such as OnlyFans.
A representative figure is Mia Khalifa, known as a West Ham fan. He, who previously worked as an adult film actor, received significant attention in the industry for a short period before retiring. He then continued various activities such as webcam modeling, OnlyFans creator work, and sports commentary.
Mia Khalifa drew attention as a football fan when she visited London Stadium in 2019 to watch the match between West Ham and Arsenal. West Ham beat Arsenal 1-0 at the time. She has said several times that she began supporting West Ham after seeing the film Green Street, and she showed her affection by posting photos of herself in the club uniform on social media.
El Brooke, a Manchester City fan, is another prominent example of combining football and online content. Born in Portsmouth, he has supported Manchester City rather than his hometown team and has shown interest in club players including Erling Haaland. He has consistently shared photos and videos wearing a Man City uniform and drew attention with posts targeting rival clubs such as Arsenal, Manchester United and Chelsea. In addition to producing adult content, he expanded his activities by becoming a champion in the Misfits Boxing boxing event.
Chelsea fan Astrid Wett also built high recognition on social media. She communicates with fans by attending matches at Stamford Bridge in person and sharing videos of the stadium atmosphere and reactions after games. Videos showing emotional reactions to cup final defeats or Thiago Silva leaving the team also became a sensation. Some fans criticized her behavior at matches and argued that her stadium access should be restricted. At the 2024 Carabao Cup final, she was denied entry to Wembley after purchasing a forged ticket, but she was able to watch the match when a Chelsea fan handed her an extra ticket. Chelsea lost to Liverpool after extra time.
Arsenal fan Arabella Mia drew attention for a unique way of cheering presented near Emirates Stadium. She attended the stadium wearing only an elaborate body painting modeled after the Arsenal uniform, and the appearance attracted great interest online. She was also introduced as having more than 850,000 TikTok followers.
Leicester City fan Bonnie Brown drew attention in 2022 for an unusual show of support for the club players. She proposedhotos to the players if they won the match against Tottenham. She has consistently expressed her affection for the club by attending the King Power Stadium or posting photos wearing a Leicester uniform
Manchester United fan Skyler Skye has also been at the center of recent attention. After United’s 3-2 comeback win against Roma, she claimed that her “lucky bra” influenced the victory.
Some adult content creators are combining football fandom with their online activities to build differentiated images. Fans are divided, saying “welcome” while also saying “football should not be sexualized.”
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