- Banijay Group and RedBird IMI have completed the merger of Banijay Entertainment and All3Media.
- The combination, first announced in March 2026, creates the world’s largest independent production company, with strengthened capabilities across content production, live events and experiences, digital, and new media.
- The combined Banijay Entertainment is headquartered in London, with a footprint spanning 25 territories.
- Jeff Zucker will serve as Chairman, Marco Bassetti as CEO, and Jane Turton as Deputy CEO.
- On a combined basis, in 2025, the new Banijay Entertainment would have generated over €4.3 billion in revenues and over €0.7 billion in adjusted EBITDA, with expected cost synergies of approximately €50 million to be achieved within one year of closing.¹
Banijay Group and RedBird IMI, the joint venture backed by RedBird Capital Partners and Abu Dhabi-based IMI media group, today announced the successful completion of the merger of Banijay Entertainment and All3Media, creating a leading global media and entertainment powerhouse. Jointly owned by Banijay Group and RedBird IMI, each holding a 50% stake, the combined company will operate under the Banijay Entertainment name and be consolidated by Banijay Group
The merger unites two highly complementary companies with a shared entrepreneurial culture of creativity and innovation, exceptional cross-disciplinary talent and global ambition. With Banijay Entertainment’s expansive international footprint and diversified entertainment operation, and All3Media’s strength across key English-language geographies, the company cements its position as a preferred content and live-provider worldwide
Banijay Entertainment spans 25 countries and plays home to one of the largest independent content catalogues in the industry, with more than 265,000 hours of content – and growing – and credits including MasterChef, The Traitors, Big Brother, Race Across the World, Survivor, Peaky Blinders, Deal or No Deal, Buccaneers, The Assassin, Wayward, Legends, Hamnet and The Culpa Trilogy. Combining vast multi-territory expertise with a deep and diverse portfolio spanning scripted, non-scripted, sport, digital, live and immersive experiences, the company enhances its ability to attract and retain talent, invests in creativity and diversification, and bolsters a market-leading position around the world.
The close establishes Banijay Entertainment’s combined headquarters and executive leadership in London, where All3Media group previously headquartered; a natural choice given its well-established position in the global media landscape
Jeff Zucker, CEO of RedBird IMI, becomes Chairman, Marco Bassetti continues as CEO of Banijay Entertainment, and Jane Turton, previous CEO of All3Media, is appointed Deputy CEO. Supported by a world-class network of leaders, creative entrepreneurs and talents, the combination will broaden its reach across geographies, genres, formats, and disciplines, offering a unique global independent home for long- term development and growth. Bassetti and Turton will be based in London with a newly devised leadership team, and the merged business will continue to operate with Banijay Entertainment’s de-centralized country CEO-driven model.
The merger also creates a powerful platform for innovation and diversification. With Banijay Rights and Little Dot Studios’ digital expertise, alongside the live and immersive capabilities of both Banijay Live and All3Media, the new group is uniquely positioned to extend IP across landscapes, bolstering its track record in franchise building, creating new revenue streams, and deepening global reach
Jeff Zucker, CEO of RedBird IMI and Chairman of Banijay Entertainment: “The completion of this merger marks a new era in global entertainment and creates a new independent leader in that category. With Marco and Jane we have the finest leadership team anywhere and I am excited to watch the company grow. This also marks a milestone for RedBird IMI, in only its third year, to play such a leading role in the global entertainment stage.”
Marco Bassetti, CEO of Banijay Entertainment: “This move signals a transformative step for Banijay Entertainment. Together, we are entering a new chapter as a global media and entertainment powerhouse and natural consolidator, uniting first-class creative talent and leadership, standout IP, and the diversified cross-territory expertise to build and retain long-lasting franchises that span every major market and platform. In bridging two major studios, we are confident we can significantly increase our investment in creativity, innovation and the next generation of creators across content and live, to deliver against long-term creation and growth both for Banijay, and the broader creative economy.”
Jane Turton, Deputy CEO of Banijay Entertainment: “Leading All3Media has been a huge pleasure and privilege, and I have many people to thank – all of whose contribution has been immense in building something incredibly successful and highly respected. With the completion of the merger of All3Media and Banijay Entertainment, we move to a next phase – one that is incredibly exciting. I am proud to be joining forces with Marco and the new team at a time when there is a huge appetite for brilliant shows developed and produced by world class talent. Add to that the strength of a global distributor, a market leading digital studio and a growing live events business and the opportunity multiplies many times over.”
François Riahi, CEO of Banijay Group: “This merger marks a defining milestone in Banijay Group’s history. Banijay Entertainment and All3Media are highly complementary businesses with exceptional creative assets and global ambition. We are delighted to partner with RedBird IMI for the next phase of development of Banijay Entertainment, to make together Banijay Entertainment the winning global leader of the content industry, both on and off the screens.”
