PGA Tour 2K25 players can unlock exclusive in-game Chipotle gear tied to their performancePhoto courtesy of Chipotle
Less than a month after Chipotle launched a branded lobby insideRiot Games’ 2XKO, the fast-casual chain is making its appearance in another video game. Chipotle announced an integration with Season 7 of PGA TOUR 2K25 that includes the chance for players to earn free food and unlock exclusive in-game gear tied to their performance
As part of the integration, Chipotle has launched a series of challenges within MyCAREER mode that reward players based on their gameplay. Players can compete in the Chipotle Hot Streak Quest, featuring three themed chapters — “Fairway to Foil,” “Built Different,” and “Drive for the Double Protein” — to earn rewards such as gear, food, and available only in PGA TOUR 2K25, a taco-head “Chi-Putt-Le” putter, foil-inspired golf pants, and a Chipotle pepper bucket hat and polo shirt.
“Whether they’re watching tournaments, playing a weekend round or competing in PGA TOUR 2K25, golf fans are finding new ways to engage with the sport,” Senior Vice President of Brand Marketing Stephanie Perdue said in a statement. “This partnership allows us to meet them where they’re already spending time and reward their passion with experiences that extend from the game into the real world.”
Chipotle is also introducing a (real) limited-edition collectible Chipotle fork-inspired pitch mark repair tool that doubles as both a golf accessory and dining utensil, inspired by the cult-like following of Chipotle’s signature black fork. Through the “Chipotle Golf Collectible Sweepstakes,” Chipotle Rewards members can exchange 10 points for a chance to win a pitch mark repair tool through July 22
To celebrate the launch, PGA Tour players Joel Dahmen and Mark Hubbard teamed up for atongue-in-cheek videoshowcasing the pitch mark repair tool on and off the course
This integration builds on Chipotle’s expanding presence in golf, including its designation as theOfficial Mexican Restaurant of the PGA Tour, partnerships with PGA Tour players Max Homa, Maverick McNealy, and David Ford, and the Chipotle x Cobra Foil-Wrapped Burrito Head Cover
PGA TOUR 2K25 is a golf sports simulation video game developed byHB Studiosand published by2K Games. Released as the sixth major installment in thePGA TOUR 2Kfranchise, the game features legendary golfer Tiger Woods alongside Homa and others as its primary cover athletes
It also expands on the chain’s history with the gaming community. In 2024, the chain partnered with Tekken 8 to allow players to earn in-game currency through digital entrée purchases. Chipotle also started its Evo sponsorship with FGC in 2023. That same year, the chain served as an official launch partner of Street Fighter 6
Global gaming revenue is projected to growby 6% from 2026 to 2030.According to Deloitte, roughly three in 10 Gen Z teens (27%) say gaming is their favorite entertainment activity
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