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Digital Brands Group Expands Sports and Entertainment Partnerships, Names Todd Kucinski Vice President of Strategic Partnerships for Sports and Entertainment
- DBGI
-9.90%
New leadership role focused on year-round university, corporate, sports, entertainment, NIL, licensing and live-event partnerships
AUSTIN, Texas, October 15, 2026–(BUSINESS WIRE)–Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI),a publicly traded company specializing in apparel and e-commerce, today announced that the appointment of Todd Kucinski as Vice President of Strategic Partnerships for Sports and Entertainment, a newly created leadership role focused on expanding year-round sports, entertainment, licensing and brand partnership opportunities across AVO’s growing portfolio of university relationships.
In his new role, Kucinski will lead the strategy and execution of AVO’s university and corporate partnerships, working across collegiate licensing, NIL, live entertainment and experiential marketing. His responsibilities will include developing opportunities ranging from game-day and Greek life activations to major concerts, special events and on-campus experiences featuring brands, influencers, celebrities and artists.
The new position reflects AVO’s strategy to build deeper, year-round ecosystems around its university relationships by connecting sports, entertainment, NIL, licensed merchandise, brands and live experiences in ways that create value for universities and their fans, alumni, students and campus communities.
Kucinski joins AVO following more than two decades in collegiate sports business, including 19 years with LEARFIELD. Most recently, he served as Director of Business Development for Crimson Tide Sports Marketing, LEARFIELD’s multimedia rights property at the University of Alabama. In that role, he led business development and revenue generation efforts for one of the nation’s premier collegiate athletics brands, helping drive multi-million-dollar partnership growth while working closely with Alabama Athletics leadership on sponsorship strategy, NIL integration, premium inventory development and long-term revenue initiatives.
Prior to Alabama, Kucinski served more than a decade as General Manager of Tiger Sports Properties at the University of Memphis, where he led the property through significant growth across corporate partnerships, multimedia rights and revenue-generating initiatives. Under his leadership, the property achieved multi-million-dollar revenue growth while strengthening long-term relationships with university leadership and corporate partners. Earlier in his LEARFIELD career, Kucinski served as General Manager at Bowling Green State University, Associate General Manager at Kansas State University, and Director of Sales/Assistant Director of Marketing with The Ohio State University Athletics Department, where he began his career before joining LEARFIELD.
