
Jalen Brunson has undoubtedly been proclaimed as the king of New York after leading the New York Knicks to the 2026 NBA Championship. Now, however, things have gone up a level as Brunson has been featured on a limited-edition variant cover of Amazing Spider-Man #1001 that is being distributed through Whatnot at New York Comic Con.
The limited-edition comic is available at the New York Comic Con until October 11 at the Javits Center and features Brunson alongside a range of recognizable Marvel superheroes, per a post by Knicks Fan TV. This includes the friendly neighborhood Spider-Man, Iron-Man, and Storm, who is part of the X-Men.
The cover also features a Madison Square Garden billboard proclaiming the Knicks as the 2025-26 NBA champions. The comic is only available through the Whatnot Liveplex activation at the convention.
Reports also suggest that Brunson could make an appearance at the convention and potentially sign copies. Brunson’s cover is part of Whatnot’s broader slate of convention-exclusive releases. The issue is tied directly to the event, making convention attendance or access to Whatnot’s convention programming the primary route for acquisition.
Whatnot is also offering exclusive releases connected to Marvel, Formula One, hip-hop culture, and collectibles, including Iron Man: Race Towards Doom #1, Heavy is the Crown #1, Dungeon Crawler Carl #1, and several limited-edition figures and posters.
Regardless, the Atlassian Williams Formula 1 team features on the Race Towards Doom #1 edition, and is also exclusively available through the event. Other highlights include Heavy is the Crown #1, a new Marvel comic created with Anderson .Paak and Cordae for Mass Appeal; limited-edition comic variants such as Dungeon Crawler Carl #1, Absolute Batman #24, and Legend Has It Vol. 2; a Busta Rhymes and J Dilla-inspired Incredible Hulk #1 homage; curated Marvel Hip Hop variant covers by Rob Markman; and exclusive collectibles including a Mets-themed Randy Savage figure, a Whatnot x NYCC Bloo release, and Godzilla blind-bag variants.
The activation also teased a collaboration involving Gary Vaynerchuk’s VeeFriends.