Press Release•Oct 5, 2026 03:01 UTC
Keepsake and Peyo Company partner for an all-new premium collectible trading card program celebrating nearly seven decades of the little blue icons.
LOS ANGELES, October 5, 2026 (Newswire.com)
–Keepsake, in partnership with Peyo Company, is proud to announce an all-new The Smurfs collectible trading card program, bringing one of the world’s most recognizable and enduring entertainment properties to premium trading cards.
Created by legendary Belgian artist Peyo (Pierre Culliford), The Smurfs first appeared in 1958 in the Johan and Peewit comic adventure The Smurfs and the Magic Flute. What began on the pages of a Belgian comic grew into a worldwide pop-culture phenomenon spanning comics, television, movies, toys, collectibles and generations of fans.
The arrival of the classic animated television series in 1981 introduced millions more fans around the world to Papa Smurf, Smurfette, Brainy Smurf, Hefty Smurf, Clumsy Smurf, Jokey Smurf, Gargamel, Azrael and the magical world of Smurf Village.
Nearly seven decades after their creation, the little blue characters remain instantly recognizable around the globe – and now they’re ready to get smurfy with Keepsake.
“The Smurfs are true pop-culture icons, and we are incredibly excited to welcome them to Keepsake,” said Mathew Ezer, Head of Partnerships at Keepsake. “There is so much history, personality and incredible artwork to explore with this property. Generations of fans grew up with these characters, and now we have an opportunity to turn that nostalgia into a fun, colorful and genuinely exciting collecting experience.”
THE SMURFS KEEPSAKE PREMIERE EDITION
The partnership will begin with The Smurfs Keepsake Premiere Edition, a premium collection celebrating the characters, artwork, adventures and history of the Smurfs.
Collectors will be able to chase numbered parallels, colorful short-print inserts and ultra-rare 1-of-1 cards, with designs inspired by the personalities, humor and unmistakable visual world created by Peyo.
Randomly inserted throughout the collection will be original hand-drawn 1-of-1 sketch cards, alongside rare signature cards and memorabilia/relic cards representing some of the biggest hits in the collection.
And with an entire village of personalities to collect, fans can expect cards celebrating everyone from Papa Smurf and Smurfette to Brainy, Hefty, Clumsy and Jokey – along with Gargamel and Azrael.
GET READY TO SMURF YOUR COLLECTION
The debut The Smurfs Keepsake Premiere Edition will feature Keepsake’s hit-driven Premiere configuration:
2 Packs Per Box • 6 Cards Per Pack • 2 Hits Per Box
Each box will contain at least two numbered cards, memorabilia/relic cards, original sketch cards or signature cards.
“We are so thrilled about this project. A premium collectible trading card program was on our bucket list for a little while and we are so happy to now launch it with such a passionate partner as Keepsake. Each Smurf has his or her own personality, as they were originally created by Peyo, and that makes them instantly and naturally collectible. This collaboration is a perfect match that will bring smurfy vibes of nostalgia and fun to trading cards collectors and Smurfs fans alike.”
– Fabienne Gilles, CCO Licensing at Peyo Company, Peyo Company
From their comic book beginnings in 1958 to becoming one of the most recognizable entertainment properties in the world, The Smurfs have been bringing happiness to generations of fans for nearly seven decades.
Now, a whole new adventure is beginning for collectors.
It’s time to Smurf your collection.
It’s time to get smurfy this holiday season! The first The Smurfs Keepsake Collection arrives in December 2026 – so get ready to chase your favorite Smurfs, hunt for rare hits, and build your own Smurf Village one card at a time. Pre-order now at www.KeepsakeTradingCards.com and be among the first to bring the Smurfs home.
Keepsake creates premium trading cards and collectibles celebrating iconic properties and personalities across entertainment, music, anime and pop culture. Through innovative card designs, limited-edition parallels, original artwork, signatures and premium chase cards, Keepsake creates collectible experiences built for fans and collectors.
Peyo Company is the brand name of IMPS srl, Lafig Belgium and Peyo Productions. The Peyo Company was created by Peyo’s daughter, Véronique Culliford, to ensure the perpetuation of Peyo’s creations. Peyo Company operates from Belgium through four units:
Peyo Licensing is the global licensor of Peyo’s brands for Consumer Products, Book Publishing and Location-Based Entertainment. Peyo Distribution manages the global distribution of audiovisual content and music catalogues. Peyo Productions oversees the production of new audiovisual content. Peyo Creations is a creative entity making new artworks, stories and comics.
These four units are joining forces under the Peyo Company umbrella to keep Peyo’s legacy alive. Pierre Culliford (aka Peyo) created everlasting worlds, iconic characters, and timeless stories filled with adventure, humor, magic, and good universal values, reaching the heart of multiple generations of fans, and achieving glorious international success and recognition.
SOURCE:Super Products Inc.
