Then there’s Donald Trump, whose name dominates The Art of the Deal, but his credited collaborator Tony Schwartz later said he was the one who actually wrote the book. Did Trump write ANY of it? Not according to former Random House chief Howard Kaminsky, who said,“Trump didn’t write a postcard for us!”
A 2024 Billboard investigation, meanwhile, looked closely at these TikTok “sound campaigns,” and interviewed one major-label marketer who believed about 75% of popular songs on TikTok started with a creator marketing campaign.
According to records released in the investigation, Sony BMG offered a San Diego radio programmer a 32-inch plasma television in connection with adding J.Lo songs to the station’s playlist. They even allegedly asked the programmer to provide a fake contest winner’s name and Social Security number to disguise what had happened. The programmer got the TV. J.Lo got spins. And Sony BMG ultimately reached a $10 million settlement with New York over the broader investigation.
