Zee Entertainment Enterprises Ltd. (‘Z’) is implementing concerted efforts to strengthen its leadership capabilities and build a future-ready organization to deepen consumer connect across its businesses. In line with this approach, the Company has announced the appointment of Ashish Mishra as Chief Marketing Officer, to further strengthen its marketing capabilities. In this role, Ashish will be based out of the Company’s headquarters in Mumbai and will report into Punit Goenka, Chief Executive Officer, ‘Z’.
Further to the appointment, Kartik Mahadev, who has made valuable contributions to the Company’s marketing function, will move to a new role within the organization, details of which will be communicated shortly.
Leveraging over two decades of experience garnered across diverse industries and geographies, Ashish will be responsible for leading the marketing and brand agenda across the network, with a sharp focus on strengthening consumer propositions and driving impactful marketing campaigns across the Company’s businesses. In addition, he will also drive key strategic and special projects at the
network level, working closely with the leadership team to identify and unlock newer opportunities that support the Company’s long-term growth ambitions. As the media and entertainment landscape continues to evolve, consumer preferences and content discovery journeys are becoming increasingly dynamic across platforms and touchpoints. In line with this shift, ‘Z’ is laying a sharp focus on building deeper consumer connections by leveraging insights, creativity and technology to create differentiated brand experiences.
Speaking about the appointment, Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises Ltd. said, “Our continued focus is to build a strong and future-ready organization that remains deeply connected with its consumers and is well positioned to capitalize on emerging opportunities across the entertainment landscape.
“Marketing plays a pivotal role in shaping this connection and creating sustained value for the business. I am glad to welcome Ashish on board as we further strengthen our capabilities in this area. His extensive experience in building consumer-centric brands, coupled with his strategic and creative approach, will be valuable in sharpening our marketing interventions and strengthening the overall brand proposition of ‘Z’. I look forward to working closely with him as we propel the Company towards its next phase of growth,” Goenkasaid.
Ashish Mishra, Chief Marketing Officer, Zee Entertainment Enterprises Ltd., added, “I have long admired ‘Z’, a homegrown media brand that has been part of India’s cultural fabric for over three decades. It has built its scale by genuinely understanding what the Indian consumer actually wants, across languages and markets. That’s a rare foundation, and I intend to build on it. I look forward to bringing my marketing and growth expertise to sharpen our brand and content strategy, deepen consumer engagement across the network, and drive real value for ‘Z’.”
Ashish is a seasoned marketing leader with over two decades of experience spanning brand strategy, consumer marketing, business growth, digital transformation and go-to-market leadership across diverse industries and geographies. Most recently, he was associated with ACKO as Chief Marketing Officer, where he led the company’s marketing function, brand building initiatives, customer acquisition and growth strategy. During his tenure, ACKO’s marketing initiatives received significant industry recognition, including accolades at the Cannes Lions and Effies.
Prior to ACKO, Ashish spent nearly 14 years with HSBC, holding several leadership positions across India, Dubai and London. Across his various roles, including Product Marketing Head and Regional Marketing Lead, he managed marketing mandates across multiple markets including the UAE, Oman, Egypt, Bahrain and Qatar, spanning brand, cards, retail banking, wealth and customer growth initiatives.
Ashish’s appointment is in line with the Company’s strategic efforts to enhance its leadership capabilities and build a strong marketing ecosystem that enables deeper consumer engagement and long-term value creation across its businesses.
