Last night,QTCinderellaheld the 6th Streamer Awards in Los Angeles, presenting awards across niches including speedrunning, crafting, and music. At the end of the nightIShowSpeedwas crowned streamer of the year for the third year in a row, giving his speech in Indonesian.
Why it matters:IShowSpeed has had an undeniable year—appearing in aSuper Bowl ad, IRL streaming from over 20 countries, and touring the US for theWorld Cup. His global appeal, coupled with partnerships from some of the world’s most prominent brands, made him the perfect creator to represent how dominant livestreaming has become in the cultural zeitgeist.
-
QTCinderella andCaroline Kwanhosted the Streamer Awards alongside a livestreamed chat, displayed on two large vertical screens on stage.
-
Though the theater only held around 100 creators, over 300K concurrent viewers tuned in across Twitch and YouTube.
-
The Streamer Awards was sponsored by Fortnite, YouTube, and Chatmobile—along with creator-centered companies like marketing platform Jestr.
Big picture:As we move into TwitchCon this weekend, the Streamer Awards is a strong indicator of the current state of livestreaming. With over 36 award categories—compared to the Academy Awards’ 24—this show demonstrates just how stratified livestreaming has become. It’s no longer a genre of content dominated by gaming, but an entire medium where any creator can find their audience.
Is livestreaming part of your content plan?
LoginorSubscribeto participate
