byCallum Doyle
Published: Nov 14, 2026, 17:12
Rockstar Games
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Twitch has built new ad technology ahead of GTA 6 that lets advertisers keep their ads away from parts of the game they don’t want to be linked with, in a move that should help streamers earn more from playing it.
CEO Dan Clancy revealed the change in an interview with Bloomberg on November 12, one week before the game launches on November 19.
Clancy said Twitch had “spent a lot of time making sure that our creators can monetize effectively” during the launch, working closely with advertisers who want to be involved.
Twitch will be making monetization changes ahead of GTA’s launch for explicit games on the platform
These changes will allow streamers to make MORE money while playing mature games like GTA
Also making it easier for brands who want to advertise in mature rated categories pic.twitter.com/fhJoDjwcNi
— Jake Lucky (@JakeSucky) November 13, 2026
“One of the challenges in this space is advertisers want to be part of the GTA 6 launch,” he said. “We’ve built technology that makes it so any of the parts of GTA 6 that they might not want to have their ads associated with, their ads won’t be associated with that.”
He added that the change is “giving them an opportunity to be part of this moment,” with the launch expected to be “one of the biggest moments on Twitch.”
GTA has been a sore spot for streamers on the platform, with Nmplol claiming in September that advertisers had pulled back from the category entirely.
Nmplol explains why GTA RP ad revenue is so low on Twitch
“A long time ago..everyone complained so much about Asmongold and Hasan having ads..that Twitch implemented a tool for advertisers to be able to pull out from specific channels like politics..advertisers found out that… pic.twitter.com/dM9RKTV5Ge
— yeet (@Awk20000) September 12, 2026
“Two years ago, they pulled up the ad rev on all of GTA, you know? And it’s like that even today,” he said, adding that xQc’s GTA ad revenue was “probably peanuts” compared to one of his Just Chatting streams.
GTA streamers have been leaving for Kick for years, most notably Buddha, one of the biggest names in GTA RP, who has streamed almost exclusively on the rival platform for the past four years.
