TV TOKYO announced on October 16 that it has entered into a capital and business alliance with Whomor, a company involved in illustration production and merchandise development for anime IP. TV TOKYO has acquired a 19.92% stake in Whomor and aims to expand its merchandising business through continued collaboration.
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Quick Summary
– TV TOKYO has formed a capital and business alliance with Whomor.
– TV TOKYO acquired a 19.92% stake through a third-party allotment of new shares and a share transfer.
– The partnership will strengthen illustration production and merchandise development for anime and other IP.
– Whomor also operates pop-up shops and has sales channels including events and e-commerce.
– The companies aim to expand existing anime IP businesses and support timely merchandise launches for new IP.
TV TOKYO Looks to Expand Anime and IP Merchandising
Whomor has experience producing newly commissioned illustrations used for merchandise and also operates pop-up shops and other sales channels.
Through the partnership, TV TOKYO plans to strengthen its illustration production capabilities, expand business opportunities around existing anime IP and develop merchandise for new IP in a timely manner.
The TV TOKYO Group has been pursuing capital and business alliances and M&A with companies expected to create strong synergies. The group also entered into another capital and business alliance in the merchandising field in February as part of efforts to strengthen this business area.
Q1. How much of Whomor has TV TOKYO acquired?
A1. TV TOKYO has acquired a 19.92% stake in Whomor.
Q2. What does Whomor do?
A2. Whomor produces illustrations for anime IP merchandise and operates sales channels including pop-up shops, events and e-commerce.
Q3. What is the purpose of the partnership?
A3. TV TOKYO aims to strengthen its merchandising business by expanding illustration production, growing existing anime IP businesses and supporting merchandise development for new IP.
