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What happens when you combine a passion for pop culture, incredible collectibles, and a fan community that just keeps growing? You get Thrilljoy!
Following an explosive year of growth, with more than one million PIX! collectibles sold since its 2025 relaunch, Thrilljoy brought its excitement to New York Comic Con 2026 after an unforgettable San Diego Comic-Con that featured 21 exclusive product launches and a sold-out Block Party that attracted more than 50,000 fans!
Celebrating its second birthday in October, the fast-growing collectibles brand continued to expand its lineup of must-have PIX! figures and exciting licensed partnerships, including its latest collaboration with Disney. With approximately 70% of its product drops selling out, Thrilljoy had clearly struck a chord with collectors and pop culture fans alike.
During New York Comic Con, we caught up with Thrilljoy Co-Founder and CEO Brian Mariotti and Director of Marketing Karissa Marston to discuss the company’s remarkable growth, its fan-first approach to marketing, the importance of building a passionate collector community, its expanding portfolio of licensed partnerships, and what the future held for the brand as it entered its third year.
From exclusive collectibles to the power of fandom, Brian and Karissa shared insights into what made Thrilljoy such an exciting name in the collectibles industry. Check out our interview from NYCC 2026!
