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THE LEGO GROUP INTRODUCES THE LEGO® SMART PLAY™ GATEWAY AT SAN <a href="https://comicvibe.com/axicab-1-initial-print-run-sells-out-in-two-days-five-issue-mini-series-announced-ahead-of-san-diego-comic/" title="AXICAB #1 Initial Print Run Sells Out in Two Days; Five-Issue Mini-Series Announced Ahead of San Diego Comic“>DIEGO COMIC-CON 2026
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Booth #2829 invites attendees to step inside the worlds of two iconic franchises through the groundbreaking LEGO SMART Play experience
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Attendees will be able to experience two beloved franchises like never before, as LEGO SMART Play adds a new dimension of interactive play
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Other exciting ways to experience the LEGO brand on-site July 23-26 include multiple new product reveals making global debuts, in-booth programming and a scavenger hunt for brand prizes
SAN DIEGO, July 23, 2026 /PRNewswire/ — The LEGO Group is unveiling the LEGO® SMART Play™ Gateway at San Diego Comic-Con 2026 — a booth experience powered by LEGO SMART Play technology that puts attendees right at the center of their fandoms and brings LEGO sets to life with a newfound layer of interactivity. At the LEGO SMART Play Gateway, fans will step inside the heart of two of pop culture‘s most beloved franchises.
The LEGO Group will also further debut several new LEGO sets spanning numerous fandoms at San Diego Comic-Con 2026 — continuing to offer a LEGO set for every age and interest!
Enter a New Dimension of Play at the LEGO SMART Play Gateway
Launched this year, LEGO SMART Play provides open-ended physical play through responsive technology that reacts in real time. The LEGO SMART Play platform is powered by the SMART Brick, a 2×4 LEGO brick compatible with the LEGO System in Play that holds more than 20 patented world-first technologies. The SMART Brick can read SMART Tags and SMART Minifigures, synthesize light and sounds and sense precise motion, allowing kids to build, interact and create their own stories as their creations play back.
Attendees at San Diego Comic-Con 2026 are invited to step through the doors of the LEGO SMART Play Gateway, a retro-futuristic interworld departure terminal. Blending mid-century modern design with the technological optimism of LEGO SMART Play, the space transports fans from the show floor through SMART Play™-powered portals and into one of two fully immersive destinations:
Destination: LEGO Pokémon™ Lab
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Destination: LEGO Pokémon™ Lab invites fans into the starting point of every Pokémon Trainer’s journey, a Lab recreated with scaled-up LEGO bricks and populated by life-sized LEGO Pokémon™ builds powered by LEGO SMART Play.
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Guests can choose their first partner Pokémon by selecting a Poké Ball to reveal Bulbasaur, Charmander or Squirtle and interact with their chosen Pokémonry out a game of “Hide and Pikachu” inspired by the LEGO Pokémon™ SMART Play: Training House with Pikachu set or interact with Eevee as its ears sway and the gems around its glow
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Don’t depart without exploring the display case highlighting a full range of LEGO Pokémon™ sets available this year.
