Browsing: Xbox

Microsoft’s first Xbox-branded handheld arrived last October with sold-out shelves, a translucent marketing blitz and the full weight of the Xbox brand behind it. Nine months later, the story has cooled considerably. According to Circana’s games-industry analyst Mat Piscatella, ROG Xbox Ally sales spiked in month one and then fell away sharply, and the device…

The video game industry’s problems are crystallizing insideMicrosoft’s Xbox.A fresh round of layoffs at the tech giant’s games division shows how those pressures are coming home to roost as costs rise and players devote more time to a just a handful of favorites. Plus, there are some Microsoft-specific problems to address