Browsing: Ubisoft

Live service, gacha and freemium games are among the top-earning in the industry. With the likes of Fortnite and Roblox especially popular among children, international regulation boards have begun crafting new ways to stymie predatory monetization practices. Last week, the EU announced it will be taking actions against ten specific companies, including Activision, Riot and…

Xbox has launched another Free Play Days promotion, but this weekend’s offering is notably broader than usual. In partnership with Ubisoft, Microsoft is giving all Xbox users temporary access to five major games without requiring a Game Pass subscription. The promotion includes Assassin’s Creed Odyssey, Far Cry 6, Avatar: Frontiers of Pandora, Skull and Bones,…

Ubisoft has announced that its Creative House 2 business unit, which houses Tom Clancy’s The Division, Ghost Recon, and Splinter Cell alongside “new original IP including March of Giants”, will henceforth be known as Massive Entertainment, adopting the 29-year-old brand of the Swedish studio that originated the Divison franchise. That original studio remains part of…

Ubisoft seemingly wants to call its new push into genAI gaming “Motherbrain,” after the rogue AI intelligence that tries to weaponize the titular Metroids in Nintendo’s long-running sci-fi horror series. That’s according to a report from Game File which recently discovered a handful of trademark applications filed by the Assassin’s Creed publisher that all use…

A new report claims that Mario + Rabbids developer Ubisoft Milan was trying to make a Zelda spin-off starring Ganondorf as the lead. But the project ended up going nowhere, leading to some key Ubisoft devs leaving and possibly putting an end to Nintendo and Ubisoft’s partnership.

Thanks to a newly announced partnership, Ubisoft is giving away 13 games from its catalog (including Assassin’s Creed games, Rainbow Six games, and more) with a slight catch. The timing isn’t likely to be a coincidence either, as the move may very well build more goodwill for the company following the successful release of Assassin’s…