Browsing: Toys

Saturday morning cartoons were a marketing machine long before anyone used the phrase. In the 1950s, toy makers discovered that a thirty-second commercial could reach a million children at once, and in the 1980s deregulation turned entire shows into toy advertisements.

Hot Toys has unveiled a detailed collectible figure of Beast, the blue-furred X-Men character played by Kelsey Grammer, ahead of his return in Marvel Studios’ Avengers: Doomsday. Announced in October 2026, the 1/6-scale model features a comic-inspired costume, interchangeable hands and a redesigned appearance, with a scheduled release in 2027.

Long before anyone walked on the Moon, toy makers had already been there. Tin robots marched off Tokyo assembly lines, ray guns sparked in Michigan, and plastic astronauts crewed bases that no space agency had yet drawn up.

APC Toys returns with another Just Prime release for thier White Shooter action figure. The unofficial MP Scale Transformers Prime  Cliffjumper is made over in an icy white and blue flames deco, with horns! Look for this figure to begin shipping in November 2026. Get a look at the in-hand images of this suped-up release…