Browsing: TakeTwo

One of basketball’s biggest commercial opportunities is everything that happens when the game isn’t being played. As CEO of NBAT2 Media, a joint venture between the NBA and video game holding company Take-Two Interactive, launched publicly in mid-2025, he is building a social entertainment business around off-court basketball culture as the entry point for an…

TL;DR: Take-Two CEO Strauss Zelnick argues game streaming will broaden the install base and solve high console and PC hardware costs within three years by enabling AAA play on phones, tablets, or basic laptops, but current latency, licensing, controller preferences, data-center limits, and rising memory prices make that timeline unlikely. Voice: Hassam NasirSpeed 0:00 /…