Browsing: streamers

Twitch confirmed this week that parent company Amazon is training generative AI models on the platform’s livestream content, and that streamers are automatically opted in unless they manually turn the setting off. The disclosure, madeiate backlash from the platform’s creator community

TL;DR: Twitch now defaults streamers into allowing generative AI training on their content-streams, VODs, Clips, Highlights and channel text/images-and requires users to opt out in settings. Amazon and Twitch face heavy backlash; Twitch says opt-in would yield few participants. Chat data follows the streamer’s opt-out choice. Voice: DefaultSpeed 0:00 / 2:24 Use left and right…

Streaming service Twitch has introduced an account setting that allows users to opt out of having their channel content used to train Amazon’s generative AI models. By default, this option is enabled for all users, and the platform has only announced the ability to opt out.

Recently, Avengers star Robert Downey Jr. shared his disdain for the current celebrity landscape, which has shifted from heralding movie stars to focusing on streamers, who for almost a decade have opened a lane for almost anyone to hop online and potentially become the next name in streaming. “Nowadays,” Downey explained, “people can create celebrity…

Lev Shevtsov12 August 2026 20:43

A new Twitch setting gives creators more control, but the company’s default choice has sparked a sharp backlash from its own community.

The streaming platform Twitch will now use creators’ content to help train generative AI models for its parent company, Amazon. This move has inspired swift and concentrated backlash from the Twitch community, especially because creators are opted in to having their content used for this AI training by default.

There’s now an opt-out toggle for something that should have been opt-in to begin with.

We’ve said it before, but it’s worth repeating: streamers are the celebrities of the 21st century. While many of them focus primarily on sharing gaming sessions with their audiences, others spend their streams discussing current events and a wide range of topics. Of course, some of them have particularly controversial opinions.

Middle East viewers are financially supporting Twitch creators at rates approaching those in the US, according to the company. This, despite Arabic-language channels attracting comparatively smaller audiences.