Browsing: sports

Champs Sports is betting bigger on sports fandom, debuting a new marketing campaign to expand licensed merchandise, fan experiences and community activations as it looks to become a leading destination for fans. Under its new “Game Day, Every Day” platform, which launches Monday, the Foot Locker-owned retailer will roll out expanded licensed apparel assortments in…

Electronic Arts recently invited us to an exclusive look at the new EA SPORTS FC 27, giving us an early look at the next evolution of the franchise and the vision driving this year’s release. Throughout the presentation, the development team focused on three core pillars that shape the experience: connecting more football fantasies, delivering…