Browsing: Sony

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You dropped $500 on a console. You pay monthly for PS Plus. And now Sony is building the infrastructure to serve you ads from auto insurers and cereal companies. A July 2024 job listing for a Director of Client Partnerships at SIE Media Solutions, spotted by Digiday, lays out the plan: scale non-endemic brand advertising…

Arctic, a well-known manufacturer of PC air and water coolers, has made a commitment to use the tariff refunds it received from the US government to lower the price of its products. This is notable because it’s in stark contrast to the approach Nintendo has opted for, believing it has no obligation to pass these…

Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets. Electronic Arts and Xbox have already started chasing marketers. Now Sony’s lining up to do the same for PlayStation.

Sony has recently raised prices across its gaming business and decided to move away from physical game discs.

While Spider-Man: Brand New Day has just finished dominating the box office during its opening weekend, and it seems set to continue shattering box office records moving forward, Sony is recognizing that one part of their larger Spider-Man franchise just isn’t working: the live-action spinoff movies. It’s no secret that Sony’s live-action spinoffs have not…

During a recent earnings call, Sony’s Chief Financial Officer noted that discs are not the only factor distinguishing PlayStation from PC, and emphasized that their product is more affordable than high-end systems.

Sony says the PS5 will remain more affordable than gaming PCs and sufficiently distinct even as PlayStation consoles also become digital-only.

Sony Group’s PlayStation platform reached a record 125 million monthly active users in June 2026, demonstrating continued audience growth even as hardware sales, third-party software revenue, and total playtime declined.

The company now expects annual operating profit of ¥1.72 trillion (US$10.7 billion), surpassing the average analyst estimate and up from its initial forecast of ¥1.6 trillion. June-quarter operating profit surged by 40% to ¥476.5 billion, well above analyst expectations that had congregated around moderate growth.