Browsing: Sales

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Xbox and PlayStation console sales in the United States fell sharply during the first eight months of 2026 as average prices reached record highs. Circana analyst Mat Piscatella said the US console market is now in its most precarious position since the early 1980s, when the North American video game industry suffered a major crash.

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US Xbox hardware sales fell 33% and PlayStation sales dropped 25% year to date through August 2026, reaching historic lows. Average prices hit records of $529 for Xbox and $597 for PlayStation, as component costs rise. GTA 6 may support holiday sales, but shortages and high prices could limit recovery.

Xbox console exclusive Gears of War: E-Day is reportedly off to a soft start after reaching an estimated 230,000 copies sold in its first week.

The video game industry is taking a serious beating from the global memory and storage shortage. Microsoft (MSFT), Nintendo (NTDOY), and Sony (SONY) have all raised the prices on their respective consoles to offset both the increased component costs and the prior impact of tariffs.

PS5 and Xbox Series X/S consoles are more expensive than ever in most markets, thanks largely to memory components being gobbled up by AI data centres. Now, analyst Mat Piscatella worries the console market, at least in the US, hasn’t looked this dire since the early 1980s, which was maybe not-so-coincidentally when the industry absolutely…

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