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What began as a race for installs is becoming a battle for mindshare. India’s microdrama platforms are investing in branding to turn fleeting viewers into loyal audiences.

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Major services are quietly assembling music, video, podcasts and games into single AI driven apps. Expect personalized discovery and new pressure on creators and advertisers.

Valve’s Steam Machine went on sale June 29 at $1,049, roughly $300 to $350 more than the company had reportedly targeted before a global memory shortage forced its hand. That price tag was not an isolated event. Since the start of 2026, Sony, Microsoft, Nintendo, MSI, and Asus have each raised prices on gaming hardware,…