Browsing: Passion

Tom Brady(Image via Getty Images) Tom Brady spent more than two decades building one of the greatest careers in NFL history. Yet, long before the Super Bowl victories, record-breaking contracts and global fame, he had a different obsession. At just seven years old, the future quarterback was spending his pocket money on baseball cards. What…

As the NFL prepares to kick off another season following record-breaking viewership in 2025, Nielsen has officially launched the inaugural “Nielsen Scarborough NFL Fandom Index.” This comprehensive study moves beyond simple headcount to identify where the sport’s pulse beats strongest, revealing that America’s most avid fans are often found in the heart of its mid-sized…