Browsing: Korea

Due to the unprecedented popularity of K-pop, K-film and K-dramas, Korea is in the global spotlight these days. As a result, recent American television shows are reflecting this trend by frequently casting actors of Korean origin or showing the streets of Seoul to attract viewers’ attention.

A photo zone and pop-up store for the K-Brand Guardian Angel Campaign / Courtesy of Ministry of Intellectual Property

Members of K-pop boy band BTS perform during the 2026 World Cup football tournament’s final match between Spain and Argentina at the New York/New Jersey Stadium in East Rutherford, N.J., July 19. AFP-Yonhap

On Monday (July 27), the country announced Fanomenon, an 11-day event set to run December 2- 12, 2027

The plan, backed by state-private committee, is expected to draw 200,000 from abroad and an economic impact of more than W1tr

Park Jin-young, a co-chair of the Presidential Committee on Popular Culture Exchange, speaks during a press briefing in Seoul, Monday. Yonhap

Culture Minister Chae Hwi-young (left) speaks during a press briefing on the 2027 Fanomenon initiative as J.Y. Park, founder and chief producer of JYP Entertainment, looks on at the National Museum of Modern and Contemporary Art, Seoul, on Monday. Both serve as co-chairs of the Presidential Committee on Popular Culture Exchange. (Yonhap)

Jang Wonyoung and An Yu-jin of the K-pop girl group IVE stand in the Mets dugout during a game between the Los Angeles Dodgers and the New York Mets at Citi Field in New York City, Sunday (local time). Yonhap

BigBang member Daesung sings his trot song “Look at Me, Gwisun” at Coachella, the massive music festival held last month in Indio, California. Courtesy of R&D Company

HYBE and the Korea Fashion Association sign an MOU at K-Fashion Connect 2026 to combine artist IP with domestic textile manufacturing.