Browsing: Hasbro

Hasbro and Nintendo have signed a multi-year licensing agreement to bring The Legend of Zelda to toy shelves, the companies announced on July 16. The toy and games company will begin producing action figures and other merchandise based on the Zelda franchise starting in 2027.

July 21 (Reuters) – ⁠Hasbro raised its annual revenue and profit forecasts on Tuesday, betting on ⁠resilient demand for its digital gaming business and continued strength in “Magic: The ‌Gathering” despite an uncertain consumer spending environment.

Today, Hasbro announced an action-packed lineup of products, panels and fan-first experiences for San Diego Comic-Con. At Booth #3213, fans can experience a portfolio of iconic Hasbro brands and can shop a curated selection of top-quality toys and collectibles, including must-have convention exclusives.

Hasbro announced a multi-year partnership with Nintendo to bring The Legend of Zelda into the collectibles space, beginning in early 2027 with the first 6-inch figures revealed at San Diego Comic-Con 2026.

Hasbro and Nintendo have struck a multi-year licensing partnership to bring The Legend of Zelda to toy store shelves for the first time at collector scale, with the first figures set to make their world debut at San Diego Comic-Con just six days from now. The collaboration is scheduled to launch its full product line…

TL;DR:Hasbro has announced a new multi-year partnership with Nintendo to create toys based on The Legend of Zelda franchise. The first three 6-inch action figures will debut at San Diego Comic-Con 2026 before the toy line officially launches in 2027.