Browsing: Hallyu

Hallyu, the Korean Wave, is no longer just a culture story. It is an export engine with category-level winners and losers, and a measurable link between content consumption and downstream demand for consumer goods and tourism.

President Lee Jae Myung (third from right) poses for a photo with committee co-chair J.Y. Park (center), Culture Minister Chae Hwi-young (second from right) and members of Stray Kids and Le Sserafim at the launch ceremony of the Presidential Committee on Popular Culture Exchange at Kintex in Goyang, Gyeonggi Province, on Oct. 1, 2025. (Presidential…

The world’s biggest pop group could have chosen virtually any backdrop for its latest teaser.

South Korea’s cultural exports hit a historic high last year as the global demand for its entertainment ecosystem drives staggering economic returns. Bolstered by explosive music growth and digital platforms, Korean Wave exports touched $18.98 billion USD, marking a 15.9% year-on-year increase, also fortifying the nation’s status as a cultural superpower.