Browsing: film

Ranbir Kapoor and Sai Pallavi-starrer Ramayana is closing in on the ₹500 crore mark worldwide within four days of its theatrical release. The film, which opened on November 5, gained momentum over the Diwali weekend, taking its domestic net collection to ₹238.85 crore.   The total amount collected globally was ₹499.20 crore. The film, reportedly…

MUMBAI: Theatrical cinema’s economic contribution extends well beyond box-office collections, driving activity across retail, tourism, hospitality, advertising and digital entertainment. From film-inspired merchandise and destination tourism to multiplex footfall and ancillary rights, the big screen creates opportunities for businesses across industries. In this guest column, Rahul Puri, director of academics, Whistling Woods International, examines how…