Browsing: Fandoms

South Korean food and restaurant companies are moving beyond celebrity endorsements to offer photo cards and other merchandise with purchases, tapping into fan-driven consumption to attract new customers and boost sales.

I studied PR and Advertising for two years before I realized I had already watched one of the most sophisticated marketing operations in the industry from a fan account at 2am.

Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in.

From Dune’s desert palettes to Blade Runner’s neon noir, turn every room into a cinematic tribute to your favourite sci‑fi and fantasy worlds Representative Images to highlight immersive decor ideas for a geeky makeover

From BTS ARMY to Swifties, some fandoms have become synonymous with toxic behaviour. But fans say their reputations are shaped just as much by competition, social media and internet culture as by the communities themselves.

The traditional playbook for celebrity- and athlete-led charity is showing its age. For decades, influence in philanthropy has been measured through visible signals of generosity: gala tables, charity auctions, foundation names and headline-making gifts. Every year, professional leagues, teams and high-profile figures pour immense energy and millions of dollars into these efforts. While these models…

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It’s not as unusual as you might think for screenwriters to be inspired by fan communities. Huge franchises, like Lord of the Rings and (famously) Doctor Who, have changed plot lines and even given characters bigger roles thanks to viewers’ theories and opinions.