Last year’s K-broadcasting exports estimated at 1.8 trillion won 80% of Netflix members worldwide have watched Korean titles 72% of viewers of Korean titles intend to visit South Korea Spillover into tourism, cosmetics, food, clothing and other sectors Domestic broadcasting and video exports. Korea Creative Content Agency
Hallyu, the Korean Wave, is no longer just a culture story. It is an export engine with category-level winners and losers, and a measurable link between content consumption and downstream demand for consumer goods and tourism.
