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We have entered a territory where athlete moments, when “collectibilized” (new word?) and marketed, can become multi-million-dollar items – without the player ever winning a championship, MVP, or setting any records. Historically, photo-matched game-worn jerseys, and more recently the Logoman on a trading card, were the game-used grails for collectors.

We have entered a territory where athlete moments, when “collectibilized” (new word?) and marketed, can become multi-million-dollar items – without the player ever winning a championship, MVP, or setting any records. Historically, photo-matched game-worn jerseys, and more recently the Logoman on a trading card, were the game-used grails for collectors.

Paradox, who went from being a contestant to a mentor on MTV Hustle 5, says the show and changing music landscape have helped him evolve. He adds that music is now a business, an art and an expression, and he aims to give his best

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