Browsing: cool

It’s a quiet end of day at TogenQ salon in Williamsburg. In one corner, a woman scrolls on her phone while a stylist curls her denim-blue-streaked hair into ringlets. Across the room, Jiwon, 25, gets her hime-style bob touched up so that it hangs above her delicately tattooed shoulders. Outside, three kids sporting freshly tousled…

Quiet luxury styles dominated consumption trends to such an extent Pantone named Cloud Dancer its 2026 Color of the Year in December 2025. In response to a global fashion zeitgeist obsessed with minimalist leather goods, neutral shades, and non-logo investment pieces, Chinese Gen Z has fallen back in love with tacky cool aesthetics known as…

In the first-ever episode of Mad Men, the ad executives of Sterling Cooper are trying to figure out a fresh new way to advertise Lucky Strike cigarettes after the recent revelations that everyone’s favourite pastime is causing cancer. One of the agency’s team members offers research suggesting that smokers are driven by a collective death…