Browsing: cool

In the first-ever episode of Mad Men, the ad executives of Sterling Cooper are trying to figure out a fresh new way to advertise Lucky Strike cigarettes after the recent revelations that everyone’s favourite pastime is causing cancer. One of the agency’s team members offers research suggesting that smokers are driven by a collective death…

Rome combats summer’s sweltering heat by offering free cinema screenings in 11 air-conditioned venues, part of a broader climate relief plan. Named in homage to ‘Il Grande Freddo’, the initiative will run until August 4, expanding Rome’s overall climate refuge network.

Rome has launched a novel initiative to combat the summer heat, offering free movies in 11 air-conditioned cinemas as part of a broader heat-relief plan. Mayor Roberto Gualtieri unveiled the scheme on Wednesday, highlighting its role in providing relief during Europe’s scorching summer.